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Mission Statements

Superior Customer Care

Our company's mission statement says it all:

"We are a customer service company offering tire sales and automotive repairs. We provide excellent product quality, value pricing and 'feel good' customer service while striving consistently to exceed customer and employee expectations."

Our commitment to building and keeping your trust has been the key to our success for over 74 years.

A Superior Service Policy

Our service policy is posted in every Superior Tire & Auto location as follows:

“All work performed at any Superior Store is backed up 100% by our written guarantee. With Superior products, service and people, we put our best effort into every single job. We try to satisfy you, the customer, in every way possible.”

At Superior Tire & Auto, we're proud to state that all of the above is put into practice every working day. So you can be 100% confident when you drive into Superior Tire & Auto and 100% satisfied when you drive out.

The Superior Price Guarantee

Our Famous Price Guarantee is posted in all our stores to ensure all customers that they are getting the best value for their dollar. It reads “If you find a better advertised value on tires within 30 days of your purchase we will double the difference with Superbucks.”

Customer Bill of Rights – A Superior Promise

  • A written estimate
  • Only work authorized by the customer will be done
  • A warranty for parts and labour
  • The return of used parts upon request prior to job start
  • Mileage ratings on every tire we sell 
  • Reduce waste and pollutants in our service areas; to conserve resources and recycle materials wherever possible
  • Continue to participate actively with all government entities to vigorously pursue environmental conservation
  • Provide excellent product quality, value pricing and "feel good" customer service
  • Provide the finest industry guarantees, all backed by the 74+ year Superior Tire & Auto commitment to customer satisfaction; no if's, and's, or but's!

Tire Brands Scarborough ON



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