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Superior Franchise Advantage

Since 1942, Superior Tire & Auto has achieved success by relentlessly practicing a focus on delivering complete customer satisfaction. This, in a nutshell, is the Superior Tire & Auto competitive advantage.

Our operating and marketing tools maintain that advantage, consistently. Franchisees will profit from Superior Tire & Auto’s innovative, support and consumer recognition. It all adds up to a powerful franchise opportunity.

  • One of Ontario's largest independent tire chains
  • Volume purchasing power
  • Maximum exposure for minimal costs
  • Lower start-up costs
  • Extensive training and support
  • Exclusive territory
  • Operating policies and procedures
  • Extensive marketing tools
  • Superior warranty programs
  • Modern Point of Sale computer systems
  • Retail, wholesale and commercial clients
  • Corporate support and experience
  • Open a new franchise or add to your existing business

Superior Warranties

At Superior Tire & Auto, our focus is on building loyal customers. Every warranty and guarantee must provide the highest possible range of benefits. Whether it’s our exclusive Superior Price Guarantee or our other tire and service warranties designed to keep customers coming back, no other retailer does a better job in delivering programs that satisfy their customers.

Superior Cost Savings

Superior Tire & Auto franchisees receive the benefits of lower costs:

  • Group health insurance
  • Reduced credit card service charges
  • Insurance premiums
  • Equipment purchases/leases
  • Accounting and financial advise
  • Technical training
  • Automotive parts & tires
  • Advertising programs
  • Complete Computer Systems
  • Gas discounts

Superior Purchasing Power

Superior Tire & Auto’s established purchasing power allows you to:

  • Enjoy maximum volume discounts from all available major brands without committing to large purchases
  • Offer alternative “value brands” to consumers
  • Participate in special “opportunity” buys
  • Maximize your inventory turnover

Superior Marketing

As a Superior Tire & Auto franchisee, you'll receive professional marketing tools, at a shared cost no single-location retailer could achieve – all designed to generate consumer traffic and sales:

  • Store signage
  • Media advertising
  • Direct mail programs
  • Consumer promotions
  • Identification program
  • Point-of-purchase material
  • “Super Buck” rebate program
  • Commercial account programs
  • Customer Reward Programs
  • Computerized customer tracking
  • Consumer credit plans

The Superior Bottom Line

The retail business is a detail business, and Superior Tire & Auto gives its franchisees detailed accounting and operational support to make a positive impact on the bottom line. Our financial and administrative team are dedicated to helping you reach your full profit potential by providing:

  • Protected territory
  • Superior web site
  • Financial advice and analysis
  • Constant operational support
  • An in-depth operations manual
  • Strong inventory control systems
  • Regular management strategy meetings
  • International industry affiliation
  • Winner of the prestigious Business Excellence Award

Contact Information

Frank Bongiovanni - President

5070 Sheppard Avenue East
Scarborough, ON M1S 4N3
Tel: 416-291-9291
Fax: 416-291-9302
Click here to contact us online

Tire Brands Scarborough ON



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