Franchise Programs
We developed two types of programs so we would have one that would appeal to independent stores that are already operating under their own name and in their own area.
Each of these programs gives the Franchisee the same end results, but there are differing royalty fees and a few variances that are allowed within our user-friendly franchise agreement. We still offer a wonderful and complete operating manual and ensure the products and programs that are used in the stores are designed for customer satisfaction, profitability and top notch quality.
Superior Reasons to Franchise
After all, there are really only three reasons why an independent dealer should become a Superior Tire & Auto Franchisee ..... to REDUCE COSTS, to INCREASE SALES and to receive all the VALUE ADDED EXTRAS that come with our program. Just print out the sheets below and fill in the columns that apply to your operation. You can then begin to appreciate some opportunities that might exist for your new "bottom line". (The figures listed under the "Potential Cost" columns on the "reasons" pages are subject to change due to supplier costs and/or supplier changes).
Reducing Costs
| PROGRAM | CURRENT COSTS | POTENTIAL COSTS | FINANCIAL DIFFERENCE |
| Insurance | Garage & Commercial $4,000 |
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| Group Health | Health & Dental $100 monthly |
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| Financing Assistance |
Rate Negotiation | ||
| Credit Card Rates | M/C: 1.84% Visa: 1.74% Amex: 2.84% |
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| Gas Discounts | 3.5% | ||
| Buying Price of Tires | 10% +++ | ||
| Product Mix & Selection at Minimum Purchase |
Maximum Discounts - No Minimums to Benefit |
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| Security Costs | $250/year | ||
| Supplier Negotiations | Head Office | ||
| Advertising Co-op | Yes | ||
| Payment Terms | 1 - 6 mths | ||
| Return Privileges | Yes | ||
| Booking terms/Cash flow | Use of Money |
Increasing Sales
PROGRAM |
CURRENT COSTS | POTENTIAL COSTS/BENEFITS | FINANCIAL DIFFERENCE |
| Advertising Radio Newspaper |
High Exposure for Low Cost 1.5% |
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| Media, Flyers and Direct Mail |
Co-op & Cost Sharing | ||
| Premiums | Promotional Items | ||
| Manufacturers' Promotions |
Yes | ||
| Product Mix & Selection | Unlimited Brands to Offer
Increased Traffic $100,000 + |
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| Signage and Image | Increased Traffic $100,000 + |
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| On Line Marketing | Increased Traffic & Customer Retention |
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| Web Page | Informative - Coupons & Discount Offers Create Increased Traffic |
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| SuperBucks | Cashback Program = Repeat Business Zero Cost |
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| Yellow Pages | Greater Visibility & Shared Cost |
Value Added Extras
| PROGRAM | CURRENT COSTS | POTENTIAL COSTS | FINANCIAL DIFFERENCE |
| Computerization | $250 monthly Profit Control |
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| Accounting Assistance | Sales, Profit, Inventory Control |
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| Inventory Control System |
No Cost | ||
| Business Analysis | No Cost | ||
| Corporate Employee Discount Programs |
No Cost | ||
| Preparation of Advertising |
No Cost | ||
| Production of In-Store Bulletins and P.O.P. |
No Cost | ||
| Exclusive Warranties | No Cost | ||
| Group Support and Manager Sales Meetings |
No Cost | ||
| Social Events | No Cost | ||
| Name Value | No Cost | ||
| Profits | Increased Profits | ||
| Booking terms/Cash flow | Use of Money |
